Cloud backup is a service in which the data and applications on a business’s servers are backed up and stored on a remote server. Businesses opt to back up to the cloud to keep files and data readily available in the event of a system failure, outage or natural disaster. Cloud backup for business operates by copying and storing your server’s files to a server in a different physical location. A business can back up some or all server files, depending on its preference.

Cloud backup, also known as online backup or remote backup, is a strategy for sending a copy of a physical or virtual file or database to a secondary, off-site location for preservation in case of equipment failure or catastrophe. The secondary server and data storage systems are usually hosted by a third-party service provider, who charges the backup customer a fee based on storage space or capacity used, data transmission bandwidth, number of users, number of servers or number of times data is accessed.

Trust is the most important business and brand asset you manage, especially in relationships with customers, clients, employees, and stakeholders. Our economy works because people trust each other and the businesses they support.

Cyber security is the practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks. It's also known as information technology security or electronic information security. The term applies in a variety of contexts, from business to mobile computing, and can be divided into a few common categories.

• Network security is the practice of securing a computer network from intruders, whether targeted attackers or opportunistic malware.
• Application security focuses on keeping software and devices free of threats. A compromised application could provide access to the data its designed to protect. Successful security begins in the design stage, well before a program or device is deployed.
• Information security protects the integrity and privacy of data, both in storage and in transit.
• Operational security includes the processes and decisions for handling and protecting data assets. The permissions users have when accessing a network and the procedures that determine how and where data may be stored or shared all fall under this umbrella.
• Disaster recovery and business continuity define how an organization responds to a cyber-security incident or any other event that causes the loss of operations or data. Disaster recovery policies dictate how the organization restores its operations and information to return to the same operating capacity as before the event. Business continuity is the plan the organization falls back on while trying to operate without certain resources.
• End-user education addresses the most unpredictable cyber-security factor: people. Anyone can accidentally introduce a virus to an otherwise secure system by failing to follow good security practices. Teaching users to delete suspicious email attachments, not plug in unidentified USB drives, and various other important lessons is vital for the security of any organization.

Social proof affects us in more ways than are immediately apparent. A testimonial from an expert you admire or trust on the landing page of a product is social proof. Similarly, chancing upon the logo of an industry giant on a tool or service that you may be exploring is also social proof.